The Bergenfield Board of Education believes that one of a school district's primary responsibilities is to communicate to parents and taxpayers how effectively and efficiently school funds are being spent. Additionally, a district should seek to open a two-way path of communication to enable the district to seek public insight into how stakeholders define a high-quality educational program. It is a strong belief of the Board that the public has the right to be informed and involved in school matters, and should feel welcome to contribute.
Therefore, the district will implement a multifaceted, effective public relations plan to provide a forum for our public to obtain clear information while inviting active involvement. Additionally, this effort will enable the district to immediately stifle disruptive misinformation, while showcasing the accomplishments that will create a sense of pride within the community. In poll after poll, education is among the top three issues that the American public wants to know more about. The Bergenfield Public School District is committed to answering this call through open and honest articulation.
This planning guide serves the following purpose:
- Defines high-level strategic communication goals for the Bergenfield Public School District and recommends steps for achieving them
- Defines the district’s key audience
- Articulates messages and information to support the district’s mission and vision, as well as the district’s strategic plan
- Identifies online, social media, print, and in-person communication strategies available to reach district constituents
Public Relations Plan 2022-2027